Bario Rice is regarded by the 'Orang Ulu' and natives as the finest and best rice from the highlands of Sarawak. It is grown on cool climates at an elevation above 1,200 metres. According to the natives, the rice is only eaten by the longhouse chief on special occasion. It is long been regarded as one of the finest rice grains of the world. It is famous for its soft texture, fine and elongated grains with mild aromas and splendid taste.

The rice is a home-grown, laboriously planted and harvested by hands using age-old traditional methods. In the planting of the Bario rice, there is no usage of pesticides and chemical fertilizers.

It has all the attributes of organic rice with an added flavour and unique taste as a result of the cool, pristine and unpolluted environments where it is grown. It is perfect for health conscious consumers.

Bario Rice is specially air-flown out of Bario and Ba'kelalan highlands to enable the rest of Malaysians to sample the finest rice derived from the Land of the Hornbills.