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Sarikei is famous for its pineapple. The town is the pineapple capital of Sarawak. It lies in the centre of an agricultural area. Pineapple is the 'star' of the town where there will be a Pineapple Festival held every year. In fact, right in the middle of town, there stood the town's emblem standing at five metres tall on the waterfront.

The fruit bears testament to a true 'winner' of the agricultural sector, it contains sugar content of 17 per cent, low acid and few pickles on its leaves. The fruit can be kept cool and has a long shelf life.

During the festival, various classes of pineapple were judged for sweetness, shape, colour and appearance - Nanas Madu, Nanas Sawi and Nanas Paun.